For independent producers and film distributors setting a release campaign budget, map spending across paid social, trailers, publicity, outdoor ads, and screenings. Compare proposed channel costs with box office figures you enter, and show the assumptions behind each estimate. Leave with a channel-by-channel budget, a comparison table, and a second spending scenario built around your release market and audience.
Marketing Costs
Build a film marketing budget with channel estimates, spending scenarios, and box office comparisons.
Use Marketing Costs
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What it writes
- Channel-by-channel film marketing budget
- Campaign cost and box office comparison table
- Alternative spending plan with trade-offs
How to use it
Include the release date and market, audience, total budget, planned channels, and any known costs. If comparing results, specify domestic or worldwide gross and the release period so the figures use a consistent basis.
What you bring
- Release date, market, genre, and target audience
- Total budget and planned campaign channels
- Channel cost estimates and box office figures
- Choose a release market and timeframe
A good fit for
- Setting a first marketing budget for an independent film release
- Comparing campaign costs with box office results from past releases
- Reallocating a fixed promotional budget toward a priority audience
Ways to start
A few requests this Agent can handle.
Build a $45,000 marketing budget for a small horror film opening in Chicago in October, aimed at adults 18–34. Include paid social, local press, trailers, and a cast screening.
Compare this campaign with box office figures: $8,000 paid social, $12,000 publicity, $5,000 outdoor ads; domestic gross was $310,000. State what the comparison does and does not show.
Rework this $60,000 campaign to reach families before a December release: $20,000 social, $15,000 trailers, $10,000 publicity, and $15,000 screenings.
Good to know
This workspace provides text assistance.
- Non-film campaigns or live vendor pricing research
- A guarantee of ticket sales or campaign return
- Estimates depend on figures you enter, not current vendor quotes
- Box office comparisons cannot prove that marketing caused revenue
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