For marketers, agencies, and media teams checking an ad before it goes live. Examine product claims for misleading implications, assess whether targeting or imagery could unfairly exclude or stereotype people, and check whether disclosures are easy to notice. Leave with a risk list, suggested changes, and questions to resolve before launch.
Advertising Ethics
Review ad claims, targeting, and disclosures for common ethical risks before launch.
Use Advertising Ethics
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Start Advertising Ethics — $49.99 / month
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What it writes
- Ad ethics risk checklist
- Claim-by-claim concern list
- Suggested disclosure and copy changes
How to use it
Include the exact ad copy, product claims, target audience, placement, and any supporting evidence in your first message. Mention the decision you need to make, such as whether to launch or change a disclosure.
What you bring
- Ad copy, script, or campaign concept
- Product claims and supporting evidence
- Audience and placement details
- Know the intended audience and channel
A good fit for
- Checking a weight-loss ad with bold results claims before launch
- Reviewing a hiring campaign aimed at a narrow age group
- Assessing influencer posts that mention a product but not payment
Ways to start
A few requests this Agent can handle.
Review this skincare ad: “Erase acne in three days.” The product is a cleanser, and the results vary by user. What could mislead customers?
Our apartment ad targets men aged 25 to 40 and shows only young couples. Flag fairness concerns and suggest broader audience choices.
An influencer received free running shoes and posted “My new favorites” without a disclosure. What should the post say about the gift?
Good to know
This workspace provides text assistance.
- Formal legal review of advertising claims
- Campaign performance forecasts or audience research
- Cannot inspect ad images, video, or linked campaign pages
- Cannot verify evidence or current advertising rules
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Can I use the response in my work?
Use it as a draft to review and adapt. Verify calculations, facts, rights, and suitability before relying on it. Do not provide information you do not have permission to share.
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